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No.29⚡️️Crypto supercharges the Super Bowl ⚡️️

December 24, 2022

Happy belated v-day cheri! Gucci is making a virtual concept store in The Sandbox⛱️, a blockchain-backed metaverse. 

In other news… Crypto supercharges the Super Bowl 💎, both parties want to fight fake news 🤺, market implications if Russia invades Ukraine 🏦. Spreading love in the metaverse with Web 3' MadRealities' launch. 🌹

Super Bowl ads = crypto, travel, alc 

Companies really popped off with Super Bowl ads this year. I mean, they always do but the Cheres community defs appreciates what went down. As many of y'all already know, crypto was 🔥 and it gave us a chance to tell our peeps, yes…I'm an investor. 🤠

  • 💎 Crypto: We saw a lot of crypto ads this year, but Coinbase took the cake. They probably had the lowest production budget for any ad in Super Bowl history — the majority of the spot featured a color-changing QR code that moved around an otherwise black screen. Reminiscent of the DVD player screensaver. AH 💡yes, the nostalgia just hit right.

  • ✈️ Travel: We saw an uptick of travel ads as the pandemic continues to slow, including showings from Booking.com and Expedia. The ads themselves weren’t anything crazy, but it’s reassuring to know that a cool trip might be in the cards. It was also a nice reminder that Marriott like most travel stocks are back up. Congrats to all who bought low, and sold high!!!

  • 🍺Low carb alcohol: White Claw might not have its paws on the low carb alcohol market for much longer. If you want keto-friendly drink, Anheuser-Busch unveiled Bud Lite Next, a 0-carb version of the notorious beer. The beer giant also presented us with Michelob ULTRA organic seltzer, if you want your alcohol pesticide-free. Cheers to that 🥂

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Quick News Bites

Market implications - what if Russia invades Ukraine?Jake Sullivan, U.S. National Security Advisor, said that Russia could attack Ukraine"any day now”. The scary thought of any kind of attacks ain't fun to hear, and it means a lot of things for the world in general. As for the markets, all we know is the following:

  • Oil and gas spikes. Analysts predict that we’ll see crude oil spike to $100 per barrel 🛢️ for the first time since 2014, and then drop. Russia is also a major supplier of natural gas to Western Europe, so we’ll see a lot of volatility in the markets throughout Europe.

  • Short-term market drops. Our baby bear 🧸 is out to play right now. But don’t be scared — it’s almost hibernation season 💤. Research shows that US stocks and bonds have historically rebounded ~6 months after the start of a geopolitical crisis, so it’s prob best to hold on for the ride 🎢.

  • Fed is a toss-up. No one knows what’s going on in Jerome Powell’s mind. Some analysts say that uncertainty about the effects of war on the market means the Fed will be hands off (a “dove” strategy 🕊️). Others say if energy prices jump, the Fed will continue to double-down on interest rates to curb inflation. As with many financial topics, this one’s a gamble 🎰

Stop the spread (of fake news) on social media

Both parties have it out for the Zuck 👀. Senators Klobuchar (D-MN) and Lummis (R-WY) introduced the Social Media NUDGE Act to Congress last week. The bill aims to have the NSF and NASEM (national science research institutions 🧪) study ways to add friction to content sharing through social media. Basically, making it harder for people to spread “fake news” on social media.If the bill passes, the FTC will force companies like Facebook and Twitter to put these recommendations into practice. And at this point, it seems pretty likely. The measure has bipartisan support, which previous bills lacked (and why they ultimately flopped).

Gucci slides in the metaverse 

Gucci announced plans to host an interactive concept store on The Sandbox, a virtual world where you can buy and sell assets on the Ethereum blockchain.This isn’t the luxury brand’s first foray in digital experiences. For its 100th anniversary, it created a virtual version of Gucci Garden on Roblox, even selling collectibles through the platform.Will we be vibin' in Patagucci in the metaverse? Morgan Stanley says yes 📈, predicting that luxury-branded NFTs will become a $56B market by 2030.If you want to get your virtual hands on some of those NFTs as an investment or just to be drippy (we won’t judge), get updates on Gucci’s Twitter or the Gucci Vault Discord.

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